Coloured Gold: Yellow Yellow Dirty Fellow

Do you find the original Yellow shine of Gold jewellery less exciting over its newer shades?

If yes, you are not alone. Statistics show most urban women find the original Reddish-Yellow colour of gold ‘too’ shiny.

“Gold jewellery in its original colour suppresses my beauty” says 17% urban women in a survey conducted over internet. 13% of respondents suggested “Colour of gold jewellery should be mellowed to match & compliment women’s beauty”. Jewellery designers and manufacturers have already course-corrected products basis theses findings it seems.

Apart from choice, another reason which brought coloured gold in main stream jewellery is its rising cost. Coloured gold brings down cost of jewellery owning to addition of inexpensive metals like copper and zinc.

This is true for at least the new age contemporary jewellery. That’s one reason we see gold jewellery in as many different colours these days! This is to keep the excitement ON amongst buyers.

Here is a list of most common gold colours –

Yellow Gold

The modest of all gold colours is its original shade. Its preparation consists of mixing pure gold with silver, copper and zinc in very less quantities. This humble gold form demands least maintenance amongst its other companion colours.

 

White Gold

White gold is made of Palladium, which is made of gold and platinum. It also comprise of nickle and zinc. Its scratch resistant and more affordable over Platinum jewellery. This makes this alloy most suitable for wedding rings in the West.

 

Rose Gold

Pink gold or rose gold most commonly resonate with luxury jewellery. This is owning to the over appeal of the metal in this colour. Copper in gold is mostly responsible for the outcome colour. The metal cost of Rose Gold jewellery is relatively low but its outshine may make it pricy.

 

Green Gold

Electrum or green gold as it is commonly known is resultant of high quantity of silver in gold alloy. That said, adding slight quantity of copper give jewellery a better lusture.

 

 

So next time you pick a coloured gold jewellery, pay for what you select.

Gold is a precious metal and the beauty it adds to bearer of its jewellery is even more precious. Colours adds vibrance in general to life. Colours added to gold makes the jewellery more lively, contemporary and cost effective.

Check out some contemporary jewellery designs here.